About the Client
Our Client provides men’s non-surgical hair systems from private studios in Bangalore. In a category built on illusion, we’re the honest
alternative — transparent pricing, hygienic private studios, honest consultations and real after-sales accountability. We’re
bootstrapped, profitable and scaling toward multiple Bangalore studios. Every role here shapes how much a client trusts us.
Website: topee.co.in • Instagram: instagram.com/topee.co.in
Plan, launch, and manage performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max).
Own campaign budgets end-to-end: allocation, pacing, bid strategies, and ROAS/CAC targets.
- Run structured A/B tests on creatives, audiences, landing pages, and bidding to continuously improve performance.
Develop and execute our SEO roadmap: keyword research, on-page optimization, technical SEO audits, and content briefs.
- Build and maintain link-building and content distribution efforts to grow organic traffic.
- Report weekly on spend, funnel metrics, and organic growth; translate data into clear recommendations.
- Collaborate with design/content on ad creatives and landing pages.
Requirements 2–4 years of hands-on experience running Meta and Google Ads campaigns with meaningful monthly budgets.
Demonstrable results: you can walk us through campaigns you’ve run, what you tested, and what moved ROAS/CAC.
- Working knowledge of SEO fundamentals — keyword research, on-page and technical SEO — and tools like Ahrefs, SEMrush, or Screaming Frog.
- Fluency with GA4, Google Tag Manager, and Meta Events Manager.
- Strong analytical skills; comfortable in spreadsheets and building simple dashboards.
- Clear written and verbal communication; you work well with founders and move fast.